New Product Development / Brand Strategy
When looking for the next break-through idea, When The Mood Is Food shatters the paradigm of conventional ideas. Our world travels fuse culture and cuisine. Our global insights revolutionize our way of thinking, and our futuristic eye guides your group to the next big WOW! We do our homework first.
- Category assessment
- Ethnographic research
- Trend fits
- Need gap opportunities
- The competitive landscape
- The value proposition
Our When The Mood Is Food team members love their careers, especially when challenged to develop something "unique." Watch us move as we:
- Generate new, unique concepts
- Validate consumer insights and optimization
- Prepare a prototype product that WOWS!
- Create fresh package structure and design
- Build a brand identity and positioning
- Develop a strategy for a new product launch complete with feedback review
And when all this is completed? We have the industry contacts to align your brand or product with a co-packer, partner, or customer.
We are the experts in Consumer Foods, Foodservice, Manufacturing
Do you have a question for When The Mood Is Food? Would you like to request an appointment? Please fill out the form below and we will get back to you as soon as possible.